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FOR IMMEDIATE RELEASE:
Improvements Address Changes in the Market
Anaheim, CA — July 01, 2009 - ParexLahabra, the parent company of leading building material brands; Parex, LaHabra , El Rey Stucco, Teifs, Mer-Krete and Mer-Ko, today announced the complete reset of Parex EIFS and Stucco Assemblies products.
The reset improvements address the challenges of the economy as Parex enhances its EIFS and stucco assemblies to strategically position itself for rapid growth as the market environment improves. The reset was focused on Parex EIFS and stucco assemblies.
Parex EIFS is now targeted to take advantage of the growing focus on energy efficiency and moisture management. Parex EIFS are now categorized by name and moisture management capability. This has transformed the Parex systems into an easy-to-understand good, better, best matrix. Parex now offers EIFS in Standard and a premium Optimum system, in addition to, increasing levels of moisture management options. "The finalization of the Parex reset is the culmination of an 18-month project, said Quenton Roehricht, Parex Brand Manager. The reset really is about taking Parex, a strong brand in the industry, and ensuring it is well positioned for continued growth. We may be in a challenging market today but the market ahead is filled with opportunity". The goal of the improvements is to help audiences new to EIFS easily understand the benefits and differences between EIFS and other claddings. The reset also clearly defines the various features between the different systems.
Parex stucco assemblies have been re-engineered and enhanced to emphasize the benefits of using a complete stucco assembly from one manufacture, as opposed to standard field mix stucco. All Parex stucco options have been re-branded into the Armourwall family of stucco assemblies. In addition to the introduction of the Armourwall product line, new assembly options have been developed to address the market's need for enhanced moisture protection and crack reduction.
A main component and benefit of the Parex reset has been the expansion and enrichment of warranty and coverage terms. "We wanted our warranty to logically align with how we have restructured our systems and assemblies." Quenton said. "Customers will notice a significant improvement in warranty coverage corresponding to the level of system chosen. The new warranty reflects an extensive review of what was previously offered and expanding the coverage based on what customers desire."
"There is a significant demand and opportunity for products that are energy efficient, assist in moisture management and are durable, Quenton commented. Parex has a superior line of these products. The reset helps to ensure that our customers are well positioned to take advantage of these growing trends".
Parex USA, Inc., a California Corporation, is a subsidiary of the ParexGroup, a division of Materis, S.A., a French Corporation. The ParexGroup is one of the world's leading manufacturers of specialty chemicals and ready-to-use mortars for the construction industry. With over 55 manufacturing sites, 9 R&D centers in 20 countries the ParexGroup employs more than 3,100 industry professionals who are the corner stone of this thriving global organization. For more information regarding Parex USA, Inc. visit www.parexusa.com.
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