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Press Release: Parex USA Announces ColorFast Enhanced Proprietary Pigment System
Lisa Williams, Marketing Communications Manager
714.333.3220
lisa.williams@parexusa.com
FOR IMMEDIATE RELEASE:
Parex USA Announces ColorFast Enhanced Proprietary Pigment System
Pigments include a warranty against fading and designed to provide bolder, brighter colors
Anaheim, CA — January 17, 2012 - Parex USA, Inc. the parent company of leading building material brands; Parex, LaHabra , El Rey, Teifs, and Merkrete today announced the launch of the Parex ColorFast Pigment System.
The new ColorFast pigments are designed to meet the needs of projects requiring bolder, brighter colors. This system increases the range of color options, creating a broader spectrum of more vibrant colors. The advanced technology behind the ColorFast Pigment System incorporates an inorganic blend of high-quality pigments to help avoid unsightly fading issues.
"ColorFast pigments provide unparalleled quality, durability and performance," said Heidi Larsen, Product Manager. "Discerning architects, owners and builders can now specify vivid colors with superior fade resistance for their premier projects."
ColorFast pigments can be used with any Parex finish or coating. Aside from the increased color palette, the ColorFast System offers longer lasting color (UV fastness), enhanced opacity, increased water resistivity, and improved tack for less dirt pick-up. When used with Parex Exterior Finishes or Coatings, Parex USA offers an unprecedented anti-fade warranty with ColorFast pigments. With the environment in mind, all Parex ColorFast pigments are VOC and APEO-free.
To learn more about the Parex Colorfast Pigment System, visit www.parex.com
About Parex USA
Parex USA, Inc., a California Corporation, is a subsidiary of the ParexGroup, a division of Materis, S.A., a French Corporation. The ParexGroup is one of the world's leading manufacturers of specialty chemicals and ready-to-use mortars for the construction industry. With over 55 manufacturing sites, 9 R&D centers in 20 countries the ParexGroup employs more than 3,100 industry professionals who are the corner stone of this thriving global organization. For more information regarding Parex USA, Inc. visit www.parexusa.com.
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