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Press Release: PAREX USA ANNOUNCES AQUASOL ENHANCED DPR ACRYLIC FINISH
Lisa Williams, Marketing Communications Manager
714.333.3220
lisa.williams@parexusa.com
FOR IMMEDIATE RELEASE:
PAREX USA ANNOUNCES AQUASOL ENHANCED DPR ACRYLIC FINISH
Revolutionary Hydrophobic and Photocatalytic Properties Benefit the Environment
Anaheim, CA — January 10, 2012 -
Parex USA, Inc. the parent company of leading building material brands; Parex, LaHabra , El Rey, Teifs, and Merkrete today announced the launch of its latest innovative product, AquaSol Enhanced DPR Acrylic Finish and Coating.
AquaSol is a revolutionary new acrylic finish and coating with enhanced hydrophobic and photocatalytic technology. The unique formulation behind AquaSol is the result of extensive research and development to create an acrylic finish that is water repellent, heat reflective and smog reducing.
With exceptional hydrophobicity, buildings specified with AquaSol are cleaned with rain or any water source. As water hits the finish, it simply beads off the exterior wall and takes any dirt or soil in its path with it. Buildings remain clean, dry and aesthetically pleasing longer.
The photocatalytic properties in AquaSol initiate an oxidation process that decomposes organic and inorganic pollutants (smog) in the environment. This literally breaks down smog molecules, using nature's sunlight, creating a cleaner environment.
AquaSol has also been formulated with an exclusive mix of raw materials to reflect the sun's heat and UV rays. This process reduces the exterior wall surface temperature keeping a building cooler by reflecting up to 15% more UV rays when compared to standard acrylic finishes. This heat reflective technology also contributes to superior fade resistance and durability.
"AquaSol demonstrates Parex USA's ongoing commitment to product innovation," said Heidi Larsen, Product Manager. "Pairing hydrophobic, heat reflective and photocatalytic technologies, not only provides an aesthetically beautiful product but it is also beneficial to our environment. AquaSol is sure to take the facade industry by storm."
About Parex USA
Parex USA, Inc., a California Corporation, is a subsidiary of the ParexGroup, a division of Materis, S.A., a French Corporation. The ParexGroup is one of the world's leading manufacturers of specialty chemicals and ready-to-use mortars for the construction industry. With over 55 manufacturing sites, 9 R&D centers in 20 countries the ParexGroup employs more than 3,100 industry professionals who are the corner stone of this thriving global organization. For more information regarding Parex USA, Inc. visit www.parexusa.com.
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